Web design Form

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This questionnaire is for new web design sales prospects


Describe your company in 1­2 sentences:

Please list each service and/or all products you offer:

How long have you been in business?

How many employees do you have?

Describe your target market:

Where is your target market located?

List any online competitors and their website address:

Why do people buy from you instead of your competitors?

(unique value propositions, price,
your team, experience. etc)


What is the primary purpose of your site?

(share information, leads, sales)

What is the secondary purpose of your site?

(share information, leads, sales)

Describe any other goals for your website.

What actions would you like a user to take when they visit your site (please list in order of

For example:

Call you

Fill out a contact form

Fill out a quote form

Sign up for your mailing list

Search for information

Purchase a product(s)

Will your new website sell products and accept payments? (If yes, please describe)

Will your visitors have an option to login? (If yes, please describe)

Are there any additional features or capabilities that you would like for your new site to have?

What elements of your existing site do you like, and what do you not like?


How many pages will your new website be

Will you provide all content or would you like us to provide that service?

Do you have someone that can help with content?

Do you have ownership of all images for the site, or will you require purchasing stock

Do you have videos you’d like incorporated into the site?

Will you publish a blog on the site?


Do you have brand guidelines, logo(s), and brand colors to incorporate into the site?

Please provide 3 examples of websites you like, and describe why

What are three words that best portray your company’s image?

(professional, polished, modern,
fun, creative, simple, etc.)


Have you preformed SEO on an older or current version of your existing site?

Will you need SEO for this new site?

Please provide a few example key phrases you would like to target in search engines.

Do you provide a local service to your city? (Local SEO)

Do you expect mobile visitors?


What social media channels does your company currently use?

What social media sites would your company like to start using in the future?


What is your current domain or URL?

What platforms are you interested in using or do you have experience with?

Joomla, Drupal, Magento, etc...)

Where is your current site hosted?

Why do you use your current host?


Will you need monthly maintenance and updates after launch?

What sections of the site that will need regular updating after launch?

Do you use an email marketing service that you’d like integrated?

(Mailchimp, Constant
Contact, etc.)


Who will be the point person for this project, and who will provide approvals? Please provide
their contact information.

Please list the person who has final approval on all aspects of this project:

What is your ideal timeframe or launch date?