After five reports of broken Galaxy Fold review units and an official delay of Samsung’s $2,000 foldable phone, Samsung is in trouble.
Samsung’s rivals are watching the company’s every move, taking notes and assuredly devising their own plans to either to cut and run if buyers grow cold or to extend their own brands as “True” foldable successes by avoiding the Galaxy Fold’s pitfalls.
Samsung’s decision to push back the Fold after moving so quickly to be the first to sell a high-profile foldable phone is already making an enormous impact on the brand’s reputation, overshadowing the Fold’s other achievements on unaffected devices.
Huawei’s foldable Mate X is in hot pursuit of the Fold, promising 5G speeds and a dramatically different design that puts the foldable screen on the outside of the device rather than the inside, as it is with the Fold.
If these assurances aren’t enough, it’s quite possible that observers will sour on the Fold in particular and on foldable phones in general.
For many, the Fold is a proof of concept design that could either get them to consider the possibility of one day using a foldable phone of their own, or to confirm what they’ve known all along – that “Nobody” needs a foldable handset.
Is it even possible for a foldable phone to be problem-free? From what I’ve seen after a week with the Galaxy Fold, and after a few minutes with the Mate X and with TCL’s foldable concept mock-ups, no.
This article was summarized automatically with AI / Article-Σ ™/ BuildR BOT™.