How to apply Artificial Intelligence (AI) across all touch points in the customer journey
The use of Artificial Intelligence was once thought of as a marketing technology that only larger businesses could use, but today, now even smaller businesses can apply publicly available algorithms or off the shelf machine learning services to generate useful insights and create prediction models based on their customer’s behaviours.
Gartner’s Hype Cycle for 2017 states Artificial Intelligence is still in the Innovation Trigger phase with 10 years or more before it reaches its plateau. However, we are noticing more and more businesses (larger and SMEs) adopting some form of artificial intelligence to help with marketing initiatives across the customer lifecycle.
Our most popular AI article details 15 applications of Artificial Intelligence in marketing, including:
AI generated content
Smart content creation
Programmatic media buying
Web and App personalization
Predictive customer service
1:1 dynamic emails
We have also created a RACE machine learning customer lifecycle infographic to show how Machine Learning, AI and Propensity modeling can be applied to different customers.