Just Don’t Call It Privacy

In a surveillance economy where companies track, analyze and capitalize on our clicks, the issue at hand isn’t privacy.

California recently passed a new privacy law that would give Californians some power over the data companies’ hold on them.

“For the first hearing,” Mr. Hill said, “The committee is bringing in companies most consumers recognize to make the discussion about privacy more relatable.”

It’s how companies can use our data to invisibly shunt us in directions that may benefit them more than us.

Many consumers know that digital services and ad tech companies track and analyze their activities.

Revelations about Russian election interference and Cambridge Analytica, the voter-profiling company that obtained information on millions of Facebook users, have made it clear that data-driven influence campaigns can scale quickly and cause societal harm.

It’s tough to answer those questions right now when there are often gulfs between the innocuous ways companies explain their data practices to consumers and the details they divulge about their targeting techniques to advertisers.

This article was summarized automatically.

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